Santa Margherita Receives Highest Honor Set by Women for Outstanding Customer Experience
Miami, FL- January 10, 2017 – As the trusted referral source for women, the Women’s Choice Award is delighted to honor world renowned Italian winery, Santa Margherita for earning the 2017 Women’s Choice Award® based on extraordinary recommendations from their female customers.
The two-part selection process entails a national satisfaction survey that was distributed to tens of thousands of women across America to help customers identify the brands that are tried, tested and highly recommended by women to their family and friends. Santa Margherita received excellent survey scores, in addition to the clear majority of customers rating the experience and overall quality of Santa Margherita as extremely satisfied.’
“The Women’s Choice Award’s mission is to simplify women’s lives by recognizing brands tried, tested, and highly recommended by women. Making it easy to buy with confidence.” said Delia Passi, CEO and Founder. “By carrying the Women’s Choice Award seal, brands like Santa Margherita signify their commitment to empower women to make smart buying choices.”
” It’s truly an honor to be selected as women’s favorite Italian Red and White Wine,” said Victoria Perez-Carlotto, Director of Marketing for Santa Margherita, USA Inc. “At Santa Margherita, we are committed to producing premium wines that complement consumers’ lives and enrich their stories. As a result, we’re thrilled to be at the forefront of our female customers’ earning, spending, and entertaining lifestyles.”
Women have remarkable spending power and its continually growing. They currently control the majority of the purchasing decisions for consumer goods in America. Women are also likely to influence or manage big ticket purchases as well as everyday purchases, according to a Nielsen Report. That, together with a Forbes article stating that word of mouth has been shown to improve marketing effectiveness by 54%, reveals the significance of being a highly recommended brand by women.
Passi commented on how the Women’s Choice Award serves as a competitive differentiator in today’s cluttered marketplace by explaining, “When a woman is willing to recommend a brand or service to others, it means that business has earned her loyalty. Those are the businesses we wish to recognize for meeting the needs and preferences of their female customers, who are the toughest customer.”
“Santa Margherita offers consumers the opportunity to appreciate every day with family and friends, and we’re proud that our female customers have embraced our brand’s mission,” added Victoria Perez-Carlotto. We look forward to continuing to be the go-to Italian wine for all things entertaining, while staying true to our brand’s principal values of provenance, character, and craftsmanship.”
“We are pleased to salute Santa Margherita for their focus on excellence, a commitment that is recognized by women consumers nationwide,” said Passi.
About Santa Margherita
Founded in 1935, Santa Margherita is a world-renowned Italian winery that prides itself in its deep-rooted values of provenance, character and craftsmanship. Headquartered in Veneto for the past 80 years, Santa Margherita has grown into one of the most sought after wine brands in the world. In line with Santa Margherita’s dedication to crafting one of a kind wines, the brand seeks to encourage consumers to be true to themselves and enjoy life with the people they care about most. Santa Margherita is committed to making a premium, top quality wine that complements consumers’ lives and enriches their stories. A wine made for who they are.
Santa Margherita represents some of the most prestigious, family-owned properties within three established growing regions of Italy: The Adige Valley, The Hills of Conegliano-Valdobbiadene and the Chianti Classico Zone. With a focus on taste, versatility and sustainability, each property features winemakers dedicated to making the highest quality, traditional Italian wines without the use of chemicals or animal byproducts. Santa Margherita is constantly reinvesting into new resources and technologies that help to deliver a high-quality and sustainable product. The full portfolio is available in 85 countries and is comprised of Pinot Grigio Alto Adige and Valdadige, Chianti Classico Riserva and Prosecco Superiore DOCG, with its Pinot Grigio being one of the most requested imported wines in U.S. fine dining restaurants for many years.
ABOUT THE WOMEN’S CHOICE AWARD®
The Women’s Choice Award sets the standard for helping women to make smarter purchasing choices. The company and its awards identify the brands, products and services that are most recommended and trusted by women. Additionally, they recognize those that deliver a recommendation-worthy customer experience. Awards are based on surveys of thousands of women, as well as research conducted in partnership with the Wharton School of the University of Pennsylvania. As the trusted referral source for women, WomenCertified Inc., home of the Women’s Choice Award, created the first national award based on the ratings and preferences of women. Women can visit the official website at www.WomensChoiceAward.com to learn more.